MA in Event Management is a 2-year postgraduate degree for graduates of any discipline who want to move beyond day-to-day execution into event strategy, large-scale production, leadership, and the bus…
MA in Event Management is a 2-year postgraduate degree for graduates of any discipline who want to move beyond day-to-day execution into event strategy, large-scale production, leadership, and the business economics of the events industry.
You already have hands-on event experience (from a BA or from work) and want to move into strategic or leadership roles.
You want to understand event finance, risk analysis, and global IP management, not just operations.
You're deciding between an MA in Event Management and a general MBA, and events is your clear career focus.
You want a dissertation-backed credential that signals strategic, not just operational, expertise.
Learning is structured around strategic case analysis and leadership labs rather than entry-level execution tasks, on the assumption that students already have operational grounding from a prior degree or work experience.
The program includes a strategic, evaluated internship in Year 2 aligned with a leadership or strategy function, plus a master's dissertation on a topic of the student's choosing within the events industry.
Ability to conceptualize, pitch, and direct large-scale properties and corporate events.
High-level strategic, financial, and operational planning capability beyond day-to-day coordination.
A dissertation and strategic internship you can point to when applying for senior roles.
Most MA graduates move into senior or leadership roles directly, given the program's strategic focus. A smaller number pursue further research (PhD) if the dissertation surfaces an area they want to study more deeply.
A general MBA gives you broad business fundamentals applicable across industries, while the MA in Event Management goes deep specifically into event finance, global IP management, and large-scale production leadership. If your career is committed to the events industry and you already have operational experience, the specialized MA typically gives more directly applicable strategic training than a generalist MBA would.
Admission follows SMDC's standard postgraduate pathway: eligibility check against your bachelor's degree, application, counselling and transcript verification, and enrolment confirmation.
Full Admissions PathwayMA Event Management fees for the 2026–27 intake are confirmed during your admissions counselling session.
It's a 2-year postgraduate degree focused on event strategy, large-scale production, leadership, and the business economics of the events industry, open to graduates of any discipline.
A bachelor's degree in any discipline from a recognized university.
It is a 2-year, 4-semester full-time program.
Year 1 covers Strategic Event Design, Experience Marketing, Event Finance & Risk Analysis, and Cross-Cultural Event Ecosystems. Year 2 covers Global Intellectual Properties, Leadership in Complex Operations, a strategic evaluated internship, and a master's dissertation.
If your career is specifically committed to the events industry and you already have operational experience, the specialized strategic and financial training in this MA is usually more directly applicable than a generalist MBA.
Common roles include Senior Event Strategist, Production Manager, Corporate Events Lead, Sponsorship Director, and Experience Director.
Fees are confirmed during your admissions counselling session.
Eligibility check against your bachelor's degree, application submission, counselling and transcript verification, then enrolment confirmation.
It's not always mandatory, but the curriculum assumes some operational grounding, so prior event experience (through a BA or work) is strongly recommended.
Most graduates move into senior or leadership roles in event strategy, production, or sponsorship directly after graduation.
Start your application now, or talk to a counsellor first if you still have questions about eligibility, fees, or the curriculum.
Career directions connected to this curriculum — shown honestly, not as a guarantee.
See Career DirectionsLimited seats. Apply early to secure your place in the MA Event Mgmt program.
